fashion designing

Tips for fashion students to sustain in AI revamped industry

Posted on in fashion designing · Sanskriti University

As a strong demand for Fashion-forward clothing is increasing, the fashion industry in India is booming to a phenomenal extent. As per the report, the Indian clothing market will be worth 25 trillion Rupees by 2030, making it the sixth-largest market hub globally. The fashion industry is growing each day at an exponential rate.

Over the past year, consumer behaviour has undoubtedly shifted drastically, as people sheltered from the virus in their own homes, travel was restricted and stores were closed around the world. However, the dominance of digital consumption continues and will grow in 2021. Companies must develop more engaging and enticing social experiences to encourage consumers to connect with the desired brand.

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