Machine Learning, AI & Big Data Analytics in travel & hospitality industry

The travel and hospitality industry in India has been on a rise and has been one of the main factors of growth. AI, machine learning and big data analytics have brought a revolution in the travel and hospitality industry and made India one of the most digitally advanced traveller nations.

Due to the rapid digitisation, the travel and tourism sector contributed over $194 billion to GDP in 2019 alone which was 6.8% of the total economy.

In terms of travel and tourism, India also ranked 10th among 185 countries in the world. There are billions of transactions and booking of trips done on a daily basis by the travellers. The travel queries also grew by 53% in 2017 and are increasing rapidly.

So, there is a huge amount of data that has to be handled to provide customer satisfaction, good customer experience and a lot more where the future of technologies like machine learning, AI and big data analytics play a very crucial role.

Applications of AI, ML & Big Data Analytics

Fraud Detection
Payment fraud is the most popular type of fraud done by people in which scammers use stolen credit card to book or use for their own accommodation while some scammers claim the card to be stolen and ask for a chargeback. Keeping these situations in mind travel and hospitality industry have created a customised machine learning model and implemented AI technology to detect and predict fraud.
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