Consumer-Centric Approach in Fashion Industry: New Challenges for Design Students
Vice-Chancellor, Sanskriti University
As a strong demand for fashion-forward clothing is increasing, the fashion industry in India is booming at a phenomenal rate.
According to a report, “The Indian clothing market will be worth Rs 25 trillion by 2030, making it the sixth-largest market hub globally.”
Over the past year, consumer behavior has undoubtedly shifted drastically, as people sheltered from the virus in their own homes, travel was restricted and stores were closed around the world. However, the dominance of digital consumption continues and will grow in 2021. Companies must develop more engaging and enticing social experiences to encourage consumers to connect with the desired brand.
The fashion industry has catapulted into the midst of seismic shifts due to several changes in consumer spending habits, digital innovation, and rising globalization. In a world full of advancement in technology, consumers are used to getting what they want, when and where they want it, easily using various apps.
